As it celebrates the 150th anniversary of the 501 jeans, Levi’s gathers people’s life moments together with its champion piece, proving that there is no occasion one can’t wear its signature creation. This year, the brand launches its year-long celebration, “The Greatest Story Ever Worn” campaign.

The traditional mesh tank tops one sees at a Jamaican Carnival are recast in Theophilio collections as cropped knits in softer textiles. The Jamaican flag colors of green, black, and mustard yellow—what Thompson refers to as the “Rasta Pantone”—appear in every show. And then there is his very deliberate casting: gleaming Black goddesses with knee-length braids who carry themselves with ease.